There is a rapidly expanding, nationwide market for foods that impart health benefits. In 2001, the U.S. functional foods industry was estimated at US$17.6 billion, and is expected to increase to US$32.7 billion by 2005.  FACT expects to capture profitable portions of this exciting market. Key areas of focus are consumers with the following concerns:

• Weight Loss/Management
• Restricted Diets
• Gastrointestinal Health
• High Cholesterol

An increasing proportion of U.S. consumers are aware of the importance of maintaining a healthy lifestyle, and specifically of the strong link between diet and health. FACT is capitalizing on this general trend, but our marketing strategy focuses on those consumers who have a true need for functional foods. This core target market encompasses, surprisingly, the majority of the American public.

The core market for FACT retail and commercial premixes and ready-to-eat products consists of consumers with specific health concerns, such as weight loss and gastrointestinal health, and those with special dietary needs such as diabetics and people with high cholesterol.